Mufasa: The Lion King

Problem: The pandemic dealt a heavy blow to movie theatres, making it challenging to bring audiences back to the big screen.

Insight: Parents see the theatre experience as a rare distraction-free zone, where the family can fully immerse in a shared adventure, creating undisturbed, quality memories together.

Solution: With a $20 million budget, we developed a comprehensive strategy deck and a targeted social media plan to reignite excitement and bring families back to theatres for an unforgettable cinematic experience.